FORM's holistic approach to exercise has garnered a reputation for life-altering transformations, and the Studios’ unique ambiance draws both locals from the vibrant community of Notting Hill and clients from far and wide.

FORM founders, Jerry and Elissa are life and business partners. Both former professional athletes, with established careers in the UK and the US, they possess an innate understanding of the discipline and determination required to achieve one's goals. In 2015, they established FORM Studios, to put their transformative fitness coaching skills to the service of the Notting Hill community.