OUR STORY

Driven by fitness, fuelled by passion

FORM's holistic approach to exercise has garnered a reputation for life-altering transformations, and the Studios’ unique ambiance draws both locals from the vibrant community of Notting Hill and clients from far and wide.

FORM founders, Jerry and Elissa are life and business partners. Both former professional athletes, with established careers in the UK and the US, they possess an innate understanding of the discipline and determination required to achieve one's goals. In 2015, they established FORM Studios, to put their transformative fitness coaching skills to the service of the Notting Hill community.

FORM strives to offer clients more than just a remarkable workout; it aims to enhance their understanding of their bodies and overall health. FORM’s award-winning, meticulously planned small classes are distinguished by an unwavering attention to detail and a genuine care for the FORM family.
FORM Studios’ commitment to innovation is exemplified by the original workout styles, PUREcore and SWEATcore developed by Elissa. Based on MOTR (Movement On The Roller), these intense, full-body workouts deliver fast results by activating several muscle groups at once. FORM constantly strives to bring the latest, most effective workout methods to clients and the class array is in constant evolution.
Gym Notting Hill

WANT TO BE TAUGHT BY THE BEST?

FORM founders Jerry and Elissa both teach at the Studios. Check out their timetable for Group Fitness classes below or book an Elite Personal Training session to benefit from 1-2-1 training with one of them.

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FORM Studios is your ultimate fitness destination.
Our holistic approach to your wellbeing will ensure you achieve transformational results while developing your core strength, flexibility, and concentration
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