Founded in 2014 by celebrity trainers Elissa El Hadj and Jerry Abadom, FORM quickly gained recognition in the fitness industry with their award-winning signature Pilates-based class, PUREcore.
The original Notting Hill W11 studio has attracted a devoted clientele, including both local enthusiasts and celebrities. And the new Queensway Lagree studio is no exception - already building a loyal community rooted in trust and transformative results.
With over 50 years of combined experience, Elissa and Jerry are true artisans of fitness, leveraging their backgrounds as professional athletes to bring a unique, intelligent approach to movement, fitness and wellness.
Their expertise in tennis, athletics, dance and Pilates ensures that every client receives a personalised, results-driven experience focused on achieving maximum growth and transformation.
Their vision extends beyond fitness — enhancing everyday lives while building a brand that sets a new standard for the future of fitness and well-being.
FORM’s co-founder, Elissa El Hadj, is a renowned innovator and expert in Pilates and Lagree.
A former professional dancer and tennis player who grew up between Los Angeles and London, Elissa trained directly with Sebastian Lagree and spent many years teaching at his Beverly Hills and West Hollywood studios, attracting both A-list celebrities, sportsmen and locals.
As one of the most experienced Lagree and Pilates instructors on this side of the Atlantic, Elissa brings an unparalleled fitness experience to FORM.
Jerry Abadom, co-founder of FORM, is an award-winning athlete and personal trainer specialising in strength training, boxing, nutrition and mobility. A former professional athlete and European Bodybuilding Champion, Jerry’s expertise is rooted in his personal fitness journey and competitive success.
By blending strong fitness principles with intelligent strength training and in-depth knowledge of musculature and nutrition, Jerry helps clients achieve lasting, transformative results. Together with his partner, Elissa, he has built FORM to empower clients to unlock their full fitness potential.
